Opposite × Australia Post
Project Signal
TUESDAY 7 JULY 2026
SIGNAL
Acquiring signal
Signal acquired
OPPOSITE × AUSTRALIA POST
01
01 / 14
00:00
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Opposite × Australia Post

Project Signal
Kick-Off.

Building an internal capability to design safety communications that cut through, are understood quickly, and prompt the right action — in the real conditions people work in.

Session
Kick-off · 12:00–1:00pm
Date
Tuesday 7 July 2026
With
Sara & Nicki (Australia Post)
Program
Option B — confirmed
SENT → ACTED ON
Project Signal · Kick-Off
The hour ahead

Today's agenda

01Why we're here — the shared goal5 min
02The SIGNAL framework10 min
03Option B & the phase roadmap10 min
04Prioritising the interview questions — together17 min
05What we need from you & what's already moving8 min
06Early signals from the desktop review10 min
Project Signal · Kick-Off
Why we're here

Most safety messages travel the wrong distance. From sent, to read. Not from sent, to acted on.

Our shared goal for Signal: close that gap — deliberately, and in a way Australia Post can keep doing without us.

Project Signal · Kick-Off
The framework

SIGNAL — six principles for communication that lands

Designing for what humans actually see, understand and act on — not just what gets sent.

S
See It
Attention
I
Interpret It
Understanding
G
Grasp Relevance
Meaning
N
Navigate It
Orientation
A
Act On It
Behaviour
L
Live It
Reinforcement
Project Signal · Kick-Off
What we're building

Option B — the Communication Design Capability Program

STAGE 01
Discovery & Ecosystem Review
Desktop review + 12 interviews to map how safety comms works today.
STAGE 02
Capability Workshops
Three hands-on workshops anchored in real Australia Post examples.
STAGE 03
Pilot Communication Projects
Champions apply the framework to live safety comms opportunities.
STAGE 04
Embedding & Sustainability
A reusable toolkit and operating model that outlast the engagement.
0
Interviews
0
Workshops
2–3
Pilot projects
0
Consulting days
Project Signal · Kick-Off
Milestones & dates

The eight-week roadmap

PHASE 01
Discovery & Ecosystem Review
7 – 24 Jul · Wks 1–3
1A · Desktop Review1B · Stakeholder Interviews1C · Ecosystem Map
In progress
PHASE 02
Capability Workshops
27 Jul – 7 Aug · Wks 4–5
1D · Workshops 1–3Shared design principles
PHASE 03
Pilot Communication Projects
10 – 21 Aug · Wks 6–7
1E · Pilot project2–3 prototypes
PHASE 04
Embedding & Sustainability
24 – 28 Aug · Wk 8
1F · Comms ToolkitClose-out & case study
Project Signal · Kick-Off · dates flex to Australia Post availability
Phase 02 up close

Three workshops, all hands-on

WORKSHOP 01 · 3 HRS
Designing Communications that Cut Through
  • Psychology of attention
  • The Signal Model
  • Visual & behavioural design
  • Common failure modes
WORKSHOP 02 · 3 HRS
Making Messages Matter
  • Storytelling for safety
  • Message hierarchy
  • Content that drives action
  • AI & modern comms tools
WORKSHOP 03 · 3 HRS
Embedding & Sustaining
  • Deployment & engagement
  • Reinforcement strategies
  • Measuring effectiveness
  • Governance & sustainability
Project Signal · Kick-Off
Interactive · together

Prioritise the interview questions

Drag the ⋮⋮ grip to rank · click a question to edit it · click its type pill to change type · × to remove · or add your own.
Project Signal · Kick-Off
To start well

What we need from Australia Post

1
Interview participants
A list and contacts for the ~12 people to interview. We'll coordinate scheduling.
2
Access to current materials
Existing comms, channels, templates and governance artefacts, so the ecosystem map is grounded.
3
Pilot opportunities
Nominate 2–3 live communication opportunities and their champions, early.
4
One review path
A single consolidated review process for major deliverables to keep momentum.
Project Signal · Kick-Off
Momentum

What's already moving

UnderwayDesktop review of your safety-comms examples — 12 artefacts assessed against SIGNAL.
NextConfirm the interviewee list & count, and draft the intro comms to participants.
NextDraft the interview guide and begin the Communication Ecosystem Map.
AdminInvoice issued for the purchase order; Opposite set up as an Australia Post vendor.
Project Signal · Kick-Off · to confirm today: interview count (scope = 12)
Preliminary findings

What the desktop review is already telling us

Strengths to build on

  • Recognisable branded series help messages register.
  • Toolbox talks are plain, human and story-led.
  • One-pagers use a clear, repeatable hierarchy.
  • Strong recurring cadence builds habit.

Friction to design out

  • A crowded portfolio — 6+ series compete for attention.
  • Cascade-dependent: ~70% read, hard to verify reach.
  • Tone swings from dense governance to warm frontline.
  • Measured mainly by read rate, not action.

The distance messages travel

0
Sent
0
Read
?
Acted on
"Acted on" is currently unmeasured — that's the gap Signal is built to close.
Project Signal · Kick-Off · preliminary · open the Index ▤ for the full document list
Preliminary findings · read against SIGNAL

A first read of where the comms stand

SSee ItDeveloping
Branded series are recognisable, but 6+ compete for one inbox; one notice arrived as a near-empty template.
IInterpret ItMixed
Toolbox talks read plainly; SR-01 and the March update stay clause-heavy (“section 3.2”, “OP07-2”).
GGrasp RelevanceStrong
Safety Spotlight names its audience and ties to “go home safe”; the Animal Attack talk opens with “7.5 dog incidents a day.”
NNavigate ItStrong
One-pagers follow a clean hierarchy — Controls → Behaviours → Hazards → PPE. Emails leave the action to find.
AAct On ItDeveloping
Critical-control cards state clear behaviours, but many asks depend on a leader cascading them.
LLive ItStrong
Weekly wraps, newsletters and “Back to Basics” framing build cadence — but reinforcement stops at read rate.
Project Signal · Kick-Off · preliminary — to be validated in interviews
Who you'll work with

The Opposite team

Damien Lead
Engagement & Human-Centred Design lead
Nick
Design oversight & facilitation
Tim
Systems architect
Rahnuma
Design & toolkit

Three disciplines, one practice: organisational psychology, human-centred design, and technologists who build the tools — not just specify them.

Project Signal · Kick-Off
To close

Let's make safety communication that lands.

S I G N A L

Questions — then we'll confirm the interview list and lock the first working sessions.

opposite.com.au · Communication is what humans experience, understand, and act on.

Reorder slides

Drag to rearrange · applies live

Desktop Review — Document Index

12 artefacts supplied by Australia Post · assessed against SIGNAL
#DocumentSeries / typeChannelFormat
1SR-01 Safety Leadership, Communication & Engagement ProcedureSystem Requirement ProcedureIntranet (Isaac)PDF
2Safety Essentials — Load Shifting Equipment (SE06-8-1)Safety EssentialsOne-pagerPDF
3Critical Risk — Aggression & SecurityCritical Risk controlsCard / posterPDF
4Safety Notice — Electrical Shock PreventionSafety NoticeOne-page noticePDF
5Emergency Procedures Update — March 2026Operational updateEmail / Weekly PackPDF
6Safety Spotlight Q4 — Preventing Serious Injuries Starts EarlySafety Spotlight (quarterly)Campaign / newsletterPDF
7Starting with Safety 8 — Three Points of ContactStarting with SafetyToolbox-talk scriptPDF
8Starting with Safety 10 — Animal Attack (Dogs)Starting with SafetyToolbox-talk scriptPDF
9HSR Poster 1Health & Safety RepPrinted posterPNG
10HSR Poster 2Health & Safety RepPrinted posterPNG
11QLD Last Mile Safety Wrap (w/e 20 Mar 2026)Weekly regional wrapEmail newsletterEML
12April Health, Safety & Wellbeing NewsletterMonthly HSW newsletterEmailEML